WTM/Selected Work/Northside Dental
Case Study · Dentistry · Chicago

Northside Dental.

A complete 26-page rebuild for a family, cosmetic, and implant dentistry practice in Edgewater / Andersonville, on Chicago's North Side. Every service, doctor, and detail on the site is the practice's own.

Industry
Family & Cosmetic Dentistry
Location
Chicago, IL
Scope
Full-site rebuild · 26 pages
Service lines
7, exactly as the practice offers them
worldtechmiami.com/mockups/northside-smiles/
Northside Dental rebuild hero, patient smiling in a dental chair with the welcome headline
The Numbers

Built to modern standards, and measured against them.

Lab scores for the finished build, straight from Google's own testing tool. No cherry-picking: these four categories are the entire report card.

100
Accessibility · PSI mobile
100
Best Practices · PSI mobile
100
SEO · PSI mobile
0
Layout shift (CLS)
0ms
Main-thread blocking (TBT)

Source: Google PageSpeed Insights (Lighthouse), mobile strategy, measured July 2026 on the WTM production build. Lab scores vary slightly run to run.

The Brief

A neighborhood practice, presented at its real level.

Northside Dental has been part of Edgewater and Andersonville for years, with four doctors on staff and a team patients know by name. The dentistry was never the problem. The website simply was not telling that story.

Our direction: a calm, editorial site that feels the way the practice feels in person. A cinematic welcome, the practice's own green, and an appointment path that is never more than one tap away.

What We Built

Every page a patient could ask for.

Twenty-six pages, each built from the practice's real information: all seven service lines exactly as Northside offers them, doctor and team profiles, insurance guidance, and a request-appointment flow with click-to-call throughout.

Family & General Dentistry Cosmetic Dentistry Teeth Whitening Porcelain Veneers Orthodontics Dental Implants Periodontal Care Our Team Insurance Visit & Contact

Walk it the way a patient would.

The full build is live. Open it, browse the services, try the booking flow on your phone.