WTM/Selected Work/Back to 30
Case Study · Medical Aesthetics · Upstate SC

Back to 30.

A 94-page production rebuild for a medical aesthetics group with four Upstate South Carolina locations: every treatment, location, membership, and special rebuilt from the group's own material.

Industry
Medical Aesthetics
Location
Upstate South Carolina · 4 clinics
Scope
Full-site rebuild · 94 pages
Treatment pages
44
worldtechmiami.com/mockups/backto30/
Back to 30 rebuild hero, four women in robes with the Feel 30 again headline
Before & After

The same brand, measured before and after the rebuild.

Their current public site against the WTM launch build, tested the same day with Google's own tool. Speed is revenue in aesthetics: the booking page a visitor never waits for is the one that gets used.

52→86
Performance · PSI mobile
15.4s→3.0s
Hero paint (LCP)
280ms→20ms
Main-thread blocking (TBT)

Source: Google PageSpeed Insights (Lighthouse), mobile strategy, both homepages measured July 2026. Lab scores vary slightly run to run.

The Brief

A four-clinic group that outgrew its website.

Back to 30 runs four medical aesthetics clinics across Upstate South Carolina, with a deep treatment menu spanning injectables, laser, skin rejuvenation, and body contouring. The existing site carried all of it, but slowly, and the presentation had fallen behind the caliber of the clinics.

Our direction: a warm, editorial rebuild in the brand's own red and cream, fast enough that the booking flow never keeps a visitor waiting.

What We Built

Ninety-four pages, nothing invented.

Every page rebuilt from the group's own material: 44 treatment pages, all four location pages, memberships, monthly specials, the shop, the gallery, and a 16-article education library. Booking and consultation paths stay one tap away on every page.

44 treatment pages 4 location pages 16-article library Memberships Monthly specials Shop Gallery Financing Book-a-consultation flow

Walk it the way a client would.

The full build is live. Open it, browse the treatments, try the booking flow on your phone.

View the Live Build → Request a Design Direction